Signals, not spray
Outreach triggered by something real happening at the account — which is why it gets answered. Relevance is the whole game.
Automation / Chat
Lead Generation.
Lead Generation watches your target accounts the way a hungry SDR would — new permits, hires, expansions, funding — finds the decision-maker, and drafts outreach that sounds like you wrote it. You approve before anything sends. When a warm reply lands, it goes to your team with the full thread and the reason the account mattered.
Workflow concept and scripted demonstration. The descriptions below preserve the original workflow scope; channels, integrations, response times, and actions must be agreed and tested for your setup. Sample dialogue is not a customer result.
Outbound that starts with a reason.
Watch target accounts
The bot monitors your named accounts and ICP look-alikes for buying signals: permits filed, leadership hires, expansions, funding, contract awards.
Find the decision-maker
It identifies who actually owns the problem at that account — title, tenure, and the context that makes them the right door.
Draft in your voice
Outreach is written from your samples and rules — your tone, your proof points, no "I hope this email finds you well."
You approve, it sends
Nothing external goes out without your sign-off. Edit in place, approve, and the bot handles sequencing and polite follow-ups.
Hand off warm replies
Interest detected → your sales team gets the thread, the signal that started it, and a suggested next step. Cold replies close the loop quietly.
See the workflow unfold.
The bot spotted a buying signal at a target account overnight. Watch it brief you, take your edit, send — and hand off the warm reply two days later.
Illustrative sample only. Playback sends no messages and connects to no accounts.
Read the complete sample transcript
- Lead Gen Bot
Signal: Riverbend Logistics — new 140k sqft facility · draft ready
Buying signal at a target account. Riverbend Logistics filed permits Tuesday for a 140,000 sq ft distribution facility on E Broadway — your sweet spot for warehouse camera + access packages. Decision-maker: Paul Vance, Director of Operations (owns facility security per the Glendale build two years ago — they used a national integrator and posted complaints about response times). Draft below, written from your voice profile: "Paul — saw the Broadway facility permits cleared Tuesday, congrats. We did the camera and access build-out for two distribution centers your size in the valley last year; both went from slab to commissioned without slipping the GC's schedule. If security infrastructure is on your critical path, happy to share what those packages looked like — 15 minutes, no deck." Approve, edit, or skip?
- You
Re: Signal: Riverbend Logistics
Good catch. Change "no deck" to "no pitch deck" and mention we're local — Yuma-based crew, same-week site walks. Then send.
- Lead Gen Bot
Re: Signal: Riverbend Logistics — sent ✓
Edited and sent at 8:42 AM ✓ Applied: "no pitch deck" + added "We're local — Yuma-based crew, so site walks happen same-week, not next-month." Sequence armed: polite follow-up in 4 business days if no reply, second touch with the Glendale case study at day 9, then close the loop. You'll hear from me only if he bites or the sequence ends.
- Lead Gen Bot
🔥 Warm reply: Paul Vance @ Riverbend — handing off to Steve
Paul replied 26 minutes ago: "Appreciate the note — timing is good, we're finalizing the security scope in the next few weeks. Send over what the valley packages looked like and let's find 15 minutes." Handoff package sent to Steve: full thread, the permit signal, Glendale case study attached, and a suggested reply proposing Tuesday or Wednesday. CRM updated — Riverbend moved to Engaged, opportunity shell created at $90–140k based on comparable builds.
Why this workflow matters.
Your voice, protected
Drafts are written from your writing samples and approved by you. The bot never freelances your reputation.
An SDR that never sleeps
Account monitoring, contact research, drafting, and follow-up cadences run continuously — for a fraction of one hire.
Sales gets warm, not raw
Your closers receive replies with full context: the signal, the thread, the suggested next step. No cold lists, ever.
Outreach record → CRM / sales handoff
The complete sample handoff, ready to inspect alongside the conversation. The actual record format is scoped to your systems.
Inspect the structured sample output
{
"record": "outreach_engagement",
"account": {
"name": "Riverbend Logistics",
"list": "named_targets",
"tier": 1
},
"signal": {
"type": "permit_filed",
"detail": "140k sqft distribution facility \u00b7 E Broadway",
"detected": "Tue"
},
"contact": {
"name": "Paul Vance",
"title": "Director of Operations",
"basis": "owned Glendale security build"
},
"outreach": {
"drafted_from": "voice_profile_v3",
"approved_by": "owner",
"edits_applied": 2,
"sent": "Wed 08:42",
"sequence": [
"day4_followup",
"day9_case_study",
"close_loop"
]
},
"reply": {
"disposition": "warm",
"latency": "2 days",
"quote": "finalizing security scope in the next few weeks"
},
"handoff": {
"to": "Steve (sales)",
"includes": [
"thread",
"signal",
"case_study",
"suggested_reply"
]
},
"crm": {
"stage": "engaged",
"opportunity": "$90\u2013140k est",
"activity_logged": true
},
"transcript_ref": "email-lg-riverbend-04"
}Make it work for your setup.
Start with your inputs, systems, approval owners, and exceptions. We agree the permitted actions, test dry runs, and define who can pause the workflow.
Let’s talk about the work
What are you tired
of working around?
Show us the spreadsheet, the website, or the task you keep explaining. That’s enough to start a useful conversation. Start a project