Know the scope.
Know the commitment.

The measuring tier. You want to know where you stand before you commit budget to fixing it.

No onboarding. Month to month, cancel any time.

What the month actually contains:

• Up to 25 pages tracked
• A tracked set of 25 prompts
• Run against ChatGPT, Perplexity, Gemini and Google AI Overviews
• A monthly review by a person, saying what moved and what to do next
• No changes are shipped at this tier — Watch reports, it does not remediate

Because a $299 dashboard nobody reads is worth nothing. What you are buying is the person who looks at the movement each month and tells you which of it matters.

The first working tier. Suits one location with a focused service area.

Onboarding $1,500. Ninety-day minimum, then month to month.

What the month actually contains:

• Up to 25 pages audited and maintained
• Approved changes shipped every month — written, reviewed by you, then published
• A before/after re-audit on the same ruleset, so the comparison is honest
• 25 prompts tracked across the four engines
• The competitor table and a monthly report

Because a report you have to act on yourself is a second job. Here the fixes are written and shipped, and the re-audit runs on the same rules as the first one so you can see what the work did.

Four times the page coverage and four times the prompt set. Suits one location with a wide service mix, or a regional operator.

Onboarding $2,500. Ninety-day minimum, then month to month.

What the month actually contains:

• Up to 100 pages audited and maintained
• Approved changes shipped every month across the whole set
• A before/after re-audit on the same ruleset
• 100 prompts tracked across the four engines
• The competitor table and a monthly report

Because a business with twelve services and three towns cannot be represented by 25 pages and 25 questions. The wider set is the point: it finds the services you are invisible for.

Multi-location. Every location gets its own prompts, its own competitors and its own report.

Onboarding $5,000. Ninety-day minimum, then month to month.

What the month actually contains:

• 100+ pages audited and maintained
• Approved changes shipped every month, per location
• A before/after re-audit on the same ruleset
• Per-location prompt sets across the four engines
• A competitor table and report for each location

Because a company with five branches has five different sets of competitors, and one blended number hides the branch that is losing. The monthly figure is a floor — it is quoted against your location count.

Every tracked prompt is run against ChatGPT, Perplexity, Gemini and Google's AI Overviews. A business can rank respectably on a results page and be named by none of the four, which is exactly the gap these tiers exist to find.

SEO Health and AI Readiness are reported separately at every tier, on the same deterministic ruleset as the free audit. Every deducted point carries a rule ID and a URL, so a monthly report is checkable rather than reassuring.

A re-audit is only evidence if it uses the rules the first one used. Presence and above re-run the same ruleset and show the two side by side. A score that moved because the scoring changed is not an improvement, and we do not present it as one.

A position, a citation, a mention, or a revenue figure. The work is the content and technical changes we write, review with you and ship. What the engines do with them afterwards is theirs.

Your site on a shared server: one machine running several sites, each isolated from the others. It is the right answer for a brochure site, a seven-page business site, and most stores — the site is not competing with anything for the machine in a way a visitor would notice. It is included in Launch, Business and Commerce, at the $39 / month list price, for the term your written quote sets.

A dedicated AWS EC2 instance, at $149 / month. The machine is yours: its CPU and memory are not shared, its instance size and region are chosen for your site, and it can be resized as the site grows. It is the right answer when the site is doing more than serving pages — a custom application behind it, a heavy catalog, a background job, or a compliance requirement that a shared machine cannot satisfy. What the instance is sized at is set in your written quote, not here.

SSL, daily encrypted backups, monitoring, and the 30 minutes of monthly content edits. Moving between them is a migration we schedule with you; it is not a setting.

An uptime figure, a page-speed number or a search position. Hosting prices cover defined work and defined inclusions. If you need a contractual availability commitment, say so during scoping and it gets quoted as its own thing.